Viral Survival
A Review of the new NIN DVD by the Quiz Kidd
A lot of Nine Inch Nails fans were disappointed with Trent Reznor’s last album, With Teeth. Survivalism, the first single from the new NIN album, Year Zero, is a return to form. When asked to describe the music he was writing for Year Zero he responded “Highly conceptual. Quite noisy. Fucking cool.” And Survivalism is all of those things. Even more interesting is the viral marketing plan surrounding the record. Websites, Morse code, mysterious flash drives found in bathrooms during NIN’s European tour, phone numbers that lead to frightening 911 recordings and sound clips are all part of getting the word out behind the concept of Year Zero. If you have a few hours to kill and love of post-apocalypticA good overview of the happenings can be found at http://www.ninwiki.com/Year_Zero_Research.
-Brad Filicky
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